Business & Fitness · Client results
Stronger gyms.
More freedom.
More members. A better income. Time for life outside the gym. Meet the owners behind the results.
Meet the ownersClient result 01
F15 Training CENTR
Yann Candia
106 new signups. Over €52,000 collected.
A new consultation and paid onboarding process brought in 106 signups in approximately three months. Yann’s team began taking over sales and onboarding.
- Collected from those signups in ~3 months
- €52,000+
- New signups in ~3 months
- 106
- Onboarding sales after ~6 weeks
- 46
March–August 2026; September 2026 follow-up
Client result 02
Improve Studio
Anja Thy · Denmark
A business she could sell. A life she could choose.
Anja made Improve profitable and saleable, then sold it and moved to a small farm in Jutland. She became a full-time mother; one income supported the family for a period.
- A business ready to sell
- Profitable
- Sale completed
- Sold
- Full-time mother after the sale
- Family time
Former client · sale agreed in 2025 and subsequently completed
Client result 03
Toolbox CF
Steen · Denmark
73% higher monthly revenue.
Toolbox grew from 88 to 134 paying members as Steen built a larger personal-training business. Monthly 1:1 revenue more than doubled.
- Monthly revenue
- ↑+73%
- Paying members · up 52%
- ↑88 → 134
- Monthly 1:1 revenue
- ↑+135%
January–December 2024
Client result 04
Form Leeds
From firefighter to full-time gym owner.
After approximately six months, he took leave from firefighting to run the gym. The business grew to pay his and a partner’s full-time salaries, retain profit and hire more staff.
- From firefighting to running the gym
- Full time
- His and a partner’s, both full time
- 2 salaries
- Worked remotely during his trip
- South Africa
Earlier mentoring with Rune · separate from the new 2026 engagement
While working remotely from South Africa, he declined the offer to return to firefighting.
Client result 05
GoForm — Galten & Hammel
Laila Christophersen · Galten & Hammel
Higher revenue. Fewer paying members. Less stress.
GoForm’s two locations earned more from fewer paying members. Laila gained a clearer view of the numbers and built her team around better-defined roles and agreements.
- June revenue across both locations
- ↑+20.5%
- Revenue per paying member
- ↑+23.3%
- Galten and Hammel
- 2 locations
June 2024 → June 2025
Client result 06
Belas Boxing
Sune Csonka · Copenhagen
€3,000 → €1,000 a month. Better results.
Sune cut his total marketing costs to around a third. He reported better results than his best month the previous year.
- Monthly marketing costs, reported by Sune
- ↓€3,000 → €1,000
- Quiz-funnel ROAS · account report, 5 March 2026
- 18×
Client testimonial · 31 March 2026
“the results have already like been better than my best month last year.”
Client result 07
Per’s BodyGarage
Per Birkmose · Denmark · Gym & personal training
Average booked sale: €104 → €624.
Per replaced an €107 monthly membership offer with a €643 introductory package. It sold 58 times, with the same package still selling into August.
- Introductory packages sold
- 58
- Booked sales in May, the peak month
- €21,232
- May booked sales / €665 ad spend
- 31.9×
- Monthly booked sales in June and July
- ~€6,700
Average sale: January → May 2026 · period totals below
| Measure | Before | After |
|---|---|---|
| Sales | 53 | 63 |
| Ad spend | €2,599 | €2,898 |
| Booked sales | €5,375 | €39,958 |
| Booked sales / ad spend | 2.1× | 13.8× |
Unequal periods; total ad spend rose 11.5%. Booked sales are not collected cash. Through February, the average sale stayed at or below the monthly membership price. Original period totals: 40,098 → 298,102 DKK booked sales; 19,387 → 21,619 DKK ad spend.
Client result 08
Dokken CrossFit
Anja & Dennis
59 more paying members. A bigger home for the gym.
Dokken grew into new premises while improving consultation follow-up and introductory programmes. The team took on more teaching as paying membership grew from 390 to 449.
- Paying members
- ↑+59
- Paying membership growth
- ↑+15.1%
- January → August 2026
- ↑390 → 449
January → August 2026
Client result 09
Mars CrossFit
Georgy Casabalis · Belgium
Monthly sales tripled. His team started closing them.
Cost per lead stayed between €4.17 and €7.33 across eight months, at 72–181 leads per month. Booked appointments grew sevenfold between December and June.
- Sales · January–July 2026
- 90
- Booked sales against €5,394 ad spend
- €33,098
- Booked sales / ad spend
- 6.1×
Sales: January–July 2026 · cost-per-lead range measured across eight months
“Using the CRM with really basic training, my team sold 7 people in the last 4 weeks”
“The content is CRAZY. I’m more hooked than to a Netflix show”
Booked sales-to-ad-spend is a ratio, not a claim that advertising caused every sale.
Client result 10
CrossFit North 57°9° & CrossFit Aalborg
Torben Keller · Denmark
A second box. 19 memberships sold in month four.
CrossFit Aalborg opened in February 2026 and sold its first memberships through a shared CRM, intro-call funnel and pipeline. Torben barely advertises: this was a sales-system story.
- Sold by the new box in its first 5 months
- €9,388
- Intro calls booked → sales
- 289 → 117
- Average sale · April–June
- €171–€182
December 2025–June 2026 · new box: February–June 2026
Original figures: 70,040 DKK sold by the new box; average sale 1,272–1,358 DKK.
Client result 11
VFitLab
30 members → about 60.
VFitLab’s owner reported roughly doubling membership after simplifying the entry offer, making local video and letting prospects book their own consultations.
- Monthly members · May
- 30
- Members · September
- ↑About 60
Owner-reported membership · 11 May → 8 September 2026
Client result 12
Trifecta Sport
Darryl Grant
A dozen new people. His strongest summer.
After introducing a paid Kickstarter, Darryl reported about 12 new people in a month. That summer he covered rent and freelance payroll without depleting funds, and took a break with his son.
- New people in the month before 30 March 2026
- About 12
- Summer break with his son
- 4 days
December 2025–1 September 2026
Reported by Darryl. By 1 September 2026, paused ads and a staffing change made sustaining the progress his next task.
Client result 13
Fitness Lab — Ringsted
18.7% more membership revenue.
Fitness Lab developed its Plus offer and follow-up with existing members. Membership revenue rose across comparable ten-month periods, with new demand also arriving after a nearby competitor closed.
- Membership revenue · same 10 months, one year apart
- ↑+18.7%
January–October 2024 vs January–October 2025
Client result 14
Resilient Copenhagen
Thor Black · Nordhavn
28 → 53 paying members during the launch.
As the gym opened, the team built its founder offer, lead follow-up and first 90 days of membership. Its tracker recorded 25 more paying members in a month.
- Recorded paying members
- ↑28 → 53
- Paying members · August → September 2025
- ↑+25
August → September 2025
Membership grew; recorded revenue was lower in September.
Client result 15
Værftet
Jeppe Knudsen · Denmark
Enough confidence to leave his other job.
Additional earnings and reliable revenue ahead gave Jeppe the confidence to commit to the gym full time as his work with B&F drew to a close.
- Left his other job to run the gym
- Full time
- Higher-priced ramp-up · January 2026
- 2 sales
Full-time transition described in November 2025 · later offer result: January 2026
“New ramp-up at 5,813 kr — with only one session more than the old one — has sold twice with no questions about other options.”
The full-time transition appears in his November 2025 member-letter draft. The two ramp-up sales happened later.
Across Blueprint clients
The wider picture.
- Leads generated for Blueprint clients in 2026
- +7,400
- Intro appointments booked in 2026
- +2,000
- Front-end booked sales per €1 in ad spend, for the average client
- €11.35
January 1–August 5, 2026. The €11.35 average includes estimated sale values. It measures booked sales, not collected cash or sales caused by advertising.
Euro equivalents use a fixed presentation rate of approximately DKK 7.46 per €1. Original amounts and measurement periods are retained where relevant.
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